About Us
Welcome to Seren London. We are an ethical, cruelty-free and vegan brand house based in London that specialises in cosmetics and is committed to offering a range of products that reflect your values. Our philosophy is to bring you ethical beauty products that lift your spirits, and we take pride in delivering this promise through every aspect of our brand.
Our award-winning, nature-strong formulas are crafted to provide a striking professional finish while also remaining ethical and vegan-friendly. Each product is manufactured in the UK and EU under strict regulations and with ethical and vegan-friendly ingredients and materials that also extend to our packaging, made from 100% recyclable materials.
At Seren London, we believe that beauty should be accessible and affordable without compromising on our core values. Our dedication to ethical beauty has been recognised by a number of prestigious awards. We were awarded The Most Ethical Vegan Skincare House at the Lux Life Health, Beauty & Wellness Awards 2021 and have earned the title of Best Cruelty-Free Supplier from the SM News 202 Enterprise Awards. Our products have also been certified and recommended by the UK Vegan Society.
Since our inception, Seren London has grown locally and internationally and we are now listed in major supermarkets, retail chains, independent stores, department stores and pharmacies.
To enable Seren London to become a leading brand in the market of cruelty free and environmentally friendly beauty products.
To become a successful brand house for quality and ethical brands ranging from start-ups to market leaders.
To be recognised for the quality of the products on offer, unbeatable value with great customer service.
To continue to be a fun and innovative brand, promoting a culture of environmental awareness and supporting philanthropic projects
Ethical in Every Aspect
NO ARTIFICIAL CHEMICALS
We pride ourselves in making sure that all our products are free from harmful nasties, paraben and suitable for all skin types.
CERTIFIED VEGAN
The Vegan society logo which is the sun flower is displayed on our product range. We are one of the few brand houses that have our products certified by the UK Vegan Society
NATURAL AND PLANT BASED INGREDIENTS
We make sure that our products are manufactured using natural and ethically sourced ingredients.
FREE FROM ANIMAL CRUELTY
All our products are cruelty free and free from cross contamination.
GIVING BACK
The foundation works in several countries, supporting local projects to help make a difference to communities.
The Team
With over 30 years of combined experience in the beauty and fashion industry, the Seren London team are young, energetic and work tirelessly to realise the vision of the company. The Directors have previously provided consulting and marketing in the beauty and fashion industry and have built a strong team of young professionals with experience in leading cosmetics and beauty brands. The office is always full of fun and new ideas and each member of the team brings a different and innovative approach to their work. Based in the UK and with offices in Sri Lanka and Malaysia, we have a multicultural way of thinking that reflects the diversity and needs of the wider consumer profile. The commitment and energy of each member of the team contributes towards the growth of the company and our brands internationally so that cruelty free beauty will be available to everyone.
